A Design That Strikes the Heart – Promotional Wine Labels for Packaging Première Milan
A “generic” label design might sound uninspired at first – but not when it comes from the hands of Caroline Becker, Head of Prepress & Marketing at CCL Label Trittenheim, where the labels were also brought to life. The concept perfectly balances creativity, technical finesse and visual storytelling.
These wine labels bring together romantic symbolism and modern branding through the depiction of an angel with a bow and arrow – a clear nod to Cupid, the classical figure of love and attraction.
In this context, the angel becomes a playful metaphor: just as Cupid’s arrow makes hearts fall in love, this label aims to make consumers fall in love – first with the label and then with the product.
(Read more about the power of labels in article “Choosing Wine is an Emotional Decision“!)
Visually, the angel adds a sense of timeless elegance, while the bow and arrow bring movement and impact, reinforcing the emotional connection between product and consumer.
To bring this design to life, we pulled out all the stops:
- The label is printed on Cotton Touch paper for a luxurious look and feel
- Prismatic foil enhances the words “we” and “labels”, while “love” stands out in metallic silver or gold foil
- Multi-layer embossing brings depth to the clouds and angel figure
- An individual die-cut and a unique cut-out “o” in “love” add an extra layer of sophistication
- Debossing highlights the rays of light, while microembossing adds subtle texture to the bottom label
Special thanks go to our colleague Christiane Spang, who managed the project with precision and commitment. As Project Manager, she ensured that the labels were produced on time and ready for their grand debut at Packaging Première in Milan — despite the usual tight schedule.
This label is more than just a promotional item — it’s a showcase of what’s possible when design excellence meets technical innovation.
Ready to fall in love with wine and spirits labels by CCL Label? Stay tuned for more!
June 2025
