Distell has overhauled the packaging for its Amarula brand, as well as adding a vegan- friendly version to the cream liqueur’s portfolio.
The world’s favourite marula-based cream liqueur, Amarula, has launched a new variant, Amarula Vegan. This is the first, and only, vegan cream liqueur to use real marula spirit as its base, and stays true to rich legacy and uniquely exotic taste that Amarula has become known for. This latest edition to Amarula’s easy-drinking and versatile range is a plant-based, dairy free, better-for-you alternative for conscious consumers. In addition it is also free from artificial colourants and flavourings, nuts and gluten.
New Look Packaging
In other news, Amarula has unveiled new-look packaging for all its variants that includes Amarula Raspberry Chocolate & Baobab, Ethiopian Coffee and Vanilla Spice iterations.
The latest packaging brings together a range of design elements that communicate the brand’s distinctive attributes. They come in a 70cl ] 75 cl bottle, dressed in Shrink Sleeve printed in Kings Lynn UK in collaboration with CCL South Africa. The Vegan design has a special pearl effect whilst the other designs utilized metallic effects with complex screens and vignettes.
The bottles are available for order now in the global travel retail channel. Brand owner Distell will launch a sampling drive at key international airports to boost awareness of the new range extension.
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