Storytelling through Augmented Reality
CCL has signed an agreement with Arilyn a specialist in storytelling and Augmented Reality. The cooperation means that CCL will develop market and sell AR & VR Immersive Connected Packaging services, implemented with Arilyn’s technology.
“We have invested heavily in Connected Packaging and new innovative technologies. In Arilyn, we have found a unique combination of a highly scalable & flexible software platform, together with a fantastic team of passionate experts.”
– Günther Birkner, President CCL Label FBE, H&S, Innovia Films
The CCL deal will elevate Arilyn content to a global level, since the CCL’s customers include some of the world’s largest fast-moving consumer brands in various segments, such as Food & Beverage, Home & Personal Care, Consumer Goods, Speciality, Pharma, Automotive and many others. On the domestic consumer goods market, Arilyn will continue its cooperation with it’s established customers as usual.
As a result, Arilyn’s Technology and expertise will gain traction through the world’s biggest brands. People everywhere in the world will be a part of consumer experiences, unlocked directly from a physical product, through state-of-the-art Finnish AR & Mixed Reality technology.
“CCL is a strategic partner for Arilyn since their customers include the world’s best brands, which usually also have the best stories. CCL is a perfect partner for us because they share our love of AR as a story-telling medium and know how to use it to offer breathtaking concepts to their customers.”
– Emmi Jouslehto, CEO & Co-Founder, Arilyn