Connected Packaging @ BrauBeviale
The times when scanning a product with your smartphone only took you to a homepage are over! Combining print with other media such as online is nothing new – but the latest developments enable a whole new dimension of connection between these worlds.
Enabling Unique Experiences Through Packaging
Wowing consumers today means interaction and individuality. To sweep them of their feet brands want to offer unique experiences along with their products.
An intriguing story, interaction and a personal approach are key to boost sales and strengthen the bond between brand and consumer. With the latest augmented reality solutions you can offer each and everyone buying your products unique experiences – whether it is a trip around the world, a concert, the possibility to create their own avatar for a game or even their personal version of the packaging.
Thanks to cloud-based technology 360°-videos and games can be accessed within seconds. The label of your product can be brought to life or surroundings merged with virtual reality.
No matter which story you want to share with your consumers – CCL Label has the capabilities and experience to provide you with the ideal decoration solution.
To experience the new generation of interactive labels stop by CCL Label’s booth at BrauBeviale. Global Creative Director Rafi Albo will present the impressive possibilities of connecting physical packaging with the digital world – using exclusive label designs and applications.
Rafi Albo is founder and CEO of SEGMARKETING, a leading agency specialized in 1to1 marketing, Augmented, Virtual and Mixed Reality. During his 20 years of professional experience, he has been successfully combining print and online, producing hundreds of innovative applications for 1to1 marketing.
Having built both commercial and collegial relationships with various brands, technology platforms and start-ups around the globe, SEGMARKETING is now a part of the CCL Group and has unique experience and insights into the evolving trends and specific needs of international businesses.
“I have been working with Brand & Packaging all over the world for many years now, talking with them and learning about their needs and the challenges for their business. For brands, emotional connections and the sharing of Immersive experiences and/or added product information & training is becoming ever more important. And this creates ample opportunities for global players, when integrating new online technologies and fresh ideas. I strongly believe that combining print with online technologies is what offers real added value.”