CCL Industries Corp. 161 Worcester Road Suite 603 Framingham, MA 01701 U.S.A.

Door to Another Dimension: Desperados Futuredition

With the new augmented reality edition Heineken Entreprise enables consumers to enter a futuristic fantasy world through the label...
Desperados Limited Edition

Door to Another Dimension: Desperados Futuredition

Have you ever stepped through a door leading into another dimension? With the new augmented reality edition Heineken Entreprise enables to do exactly that – directly through the Desperados label.
After their first successful promotion with Desperados Augmentée last year they teamed up again with long-term partners 9ème Concept and CCL Label to realise another exciting limited edition that will blow minds!
Artist Théo Lopez created the colourful geometric art world. The door to this world can be opened by scanning the label with the exclusively developed app. Together with the dedicated VR goggles it enables full immersion into the futuristic artwork. Travel through different layers of dimensions and experience the artistic process to discover the secrets behind Lopez’ creations.
The provided labels were printed at CCL Meerane, Germany using gravure technology. The vivid colours of the stairway and portal arouse curiosity, the typical tactile feel of the lettering completes the futuristic appearance.
Heineken Entreprise has worked with CCL for many years relying on the high-quality and superior performance both for promotions as well as the standard Desperados and Heineken brand decorations.

 Take a look at the Desperados Augmentée.