drinktec 2017: Looking Back on Looking Forward
Over 76.000 visitors have roamed the halls of Messe Munich to find inspiration and innovation for their brands and businesses.
Both familiar and new faces could be seen on CCL Label’s booth in B5. There were meetings to discuss on-going projects and lively discussions on future possibilities. Together we networked and established new ties with professionals from all over the globe.
Our showcased developments for greener labelling and effective recycling created great interest. Visitors were able to experience WashOff and EcoStream with a touch of their fingertip: Interactive displays showed the processes, which normally take place inside machines – hidden from the eye.
EcoSource and EcoSolve made their debut – attracting the attention of global and local companies alike. The interest in the compostable labels as well as those made from renewable resources was immense.
The integration of technology into labels continues to be a central topic. Brand owners worldwide are looking for outstanding features to build into their packaging to draw attention to their products and wow consumers. No wonder the latest project for Miller in Russia with NFC tag build into the front label received a lot of attention!
Even though drinktec just ended – we are already looking ahead. In 2018 we will be happy to welcome you to our booth at food & drink technology Africa in Johannesburg and BrauBeviale in Nuremberg!
Thank you for making drinktec 2017 a success and see you again soon!