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Fruitful Transformation of Drench Juicy Spring Water

Sleeves by CCL for Britvic's Drench

Fruitful Transformation of Drench Juicy Spring Water

Britvic’s fruit flavoured water range presents itself in new stunning outfits!
The British soft drink producer decided to change both bottle and decoration of its Drench Juicy Spring Water brand. Instead of a paper wrap-around it is now equipped with Shrink Sleeves. And the new 360° decoration already attracts a lot of attention: sales have increased by about 26% since the re-launch started!
The new fresh and modern look is achieved by CCL Label’s Shrink Sleeves combining colourful splashes and a creamy white wave with transparent areas making the decoration perfectly blend in visually with the new bottle.
The sleeves were printed at CCL Castleford with gravure technology. The fruity colours and opaque cream colour were backed with two whites to achieve the best possible printing result.

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