This month Heineken bottles in 21(!) different designs hit the French market. Besides the 20 variants decorated with Pressure Sensitive Labels in two different formats, Brasseries Heineken en France also launched a strictly limited amount of sleeved bottles.
The red of the famous Heineken star was transformed into various national colours of European countries’ flags. Apart from the drapeau tricolore the Heineken beer carries among others the flags of England, Germany, Greece, Ireland and Spain. The star for each country is composed of a special pattern making the labels even more individual.
The PS labels’ stars are framed with silver coloured lines accompanied by the bright white country name and silver Heineken lettering underneath. They were printed at CCL Meerane, Germany with gravure technology.
The elegant sleeve edition is exclusively available in the French design and limited to 150.000 bottles (compared to millions of PS labels). The Shrink Sleeves were printed at CCL Label King’s Lynn using gravure.