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Heineken France Sets Stage for 20 International Artists

For their latest limited edition Heineken Entreprise has once again revisited their signature brand’s famous star. This time they invited...
Heineken_ArtistsEdition

Heineken France Sets Stage for 20 International Artists

For their latest limited edition Heineken Entreprise has once again revisited their signature brand’s famous star.
This time they invited artists to create their interpretation of a Heineken countries edition. Each of the 20 international artists living in France tells an individual story through their unique label design.
With this colourful and diversified edition Heineken celebrates the cultural diversity of the countries its brew is distributed to globally.
To set the stage for the artists the Heineken star appears more subtly in green but is combined with the typical silver lines and Heineken lettering just below. Around the stars the designs couldn’t be more diverse, but what all of them have in common are the vibrant colours.
Heineken Entreprise collaborated with long-term supplier CCL Label to bring the designs to life and onto the bottles. Using gravure technology CCL Meerane, Germany was able to realize the many different artworks in highest quality.