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Inner Values On The Outside: Heineken France Limited Edition

With this limited edition Heineken France speaks directly to its consumers.
Heineken France Limited Edition

Inner Values On The Outside: Heineken France Limited Edition

One of the most important functions of a label is to communicate the character and quality of the brand and product they are decorating.
Heineken France has launched a limited edition taking this function literally: each of the 15 different label designs transports a core value or attribute that makes a Heineken a Heineken.
Heineken France Limited EditionDirect Communication
Through the labels Heineken speaks directly to the consumers – whether it’s about its history, the recipe or societal and environmental commitments.
The famous Heineken star is transformed to visually underline the statements made. From the melting silver star (referring to the glass recycling) to the image of founder Gerard Heineken – every design tells a different story.
The alternating designs were printed with gravure technology at CCL Label Meerane, Germany.
The limited edition is accompanied by a digital promotion campaign called #DerrièreMaBouteille (“behind my bottle”) communicating the commitments of Heineken France and its dedication for sustainable development.

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