Why Stone Brewing Chose PSL for Their Monthly Editions
The creators of Stone IPA and Arrogant Bastard Ale rely on cans as packaging for most of their portfolio worldwide. For their seasonal editions brewed in Berlin, Germany they found a solution that not only gives them maximum flexibility – but outstanding appearance for the products as well.
The Renaissance of Canned Beer
Before the craft revolution aluminium cans were mainly associated with mass-market products. Over the years this has changed immensely: according to the Brewers Association cans currently represent around 30% of packaged volume in the craft beer segment.
The new generation of brewers embraces the can – resulting in a gain of popularity for the once despised packaging. The vessels made from aluminium have become objects of desire, fuelled by the liquid inside as well as the decoration.
The difficulty craft brewers face is that direct printed cans often have to be ordered in huge quantities. In addition, direct printed cans always involve a certain risk: Once a certain amount of cans is printed with a specific design it can only be used for the exact product. With continuously changing portfolios and seasonal brews craft brewers need a more flexible solution.
A Promising Combination
To be as flexible as possible with their monthly editions Stone Brewing ordered cans with a generic design – a pattern made up of their iconic gargoyle’s head. These are then labelled according to the content filled inside.
The labels supplied by CCL Label in Trittenheim are made from printed transparent material so they blend in perfectly with the gargoyle background. Thanks to the technical possibilities the result outshines direct print by far – a vast variety of printing technologies and embellishments can be used for PSLs.
Stone takes advantage of digital printing: The process from artwork to printed label is unbeatably fast.Furthermore the design can be achieved very precisely guaranteeing maximum sharpness of images and text.
The material used for the labels is ideal for cans as they can even be applied when the container’s surface is moist.
Behind the Gargoyle
Since opening up in San Diego more than 20 years ago Stone Brewing has evolved into the eighth-largest craft brewer in the U.S. With breweries in Richmond, Virginia & Berlin, Germany Stone is able to distribute their creations internationally.
Being carved from stone the gargoyle is a more than fitting the brewery’s name, plus it represents the inspiration behind some of the first beers brewed at Stone. At the same time he is a guardian symbol meant to ward off evil spirits. According to Stone Brewing these are “cheap ingredients, pasteurisation and chemical additives – the modern-day evil spirits of beer!”