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Lion Brewery Success Story Continues With Launch of Ryders

Lion Brewery's latest addition to the portfolio is Ryders – an alternative alcoholic drink with “Wild Apple” flavour.
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Lion Brewery Success Story Continues With Launch of Ryders

Lion Brewery produces the best selling beer in both Sri Lanka and the Maldives. The signature brand Lion Beer is a true Sri Lankan quantity, brewed according to traditional recipes and techniques since 1860.
Their latest addition to the portfolio is Ryders – an alternative alcoholic drink with “Wild Apple” flavour. With its fruity flavour and moderate alcohol content Lion Brewery targets young adults to expand market share.
Besides the lightness of the drink, the design speaks to the target group as well. It fits the flavour’s name – the lines give the impression they were painted with the skilful swift strokes of a brush. In combination with bright colours and transparent areas it creates a stunning no-label-look.
Promoting alcoholic beverages is a challenge in Sri Lanka as advertising them is prohibited – even on-trade communications are banned. Product labelling is therefore even more important than in other markets. Equipping the bottles with attractive and eye-catching decoration was priority to Lion.
The brewery uses self-adhesive labels (PSL) not only to get maximum attention on shelves but also for optimisation of the application process and overall label performance. Because of their sophisticated construction CCL’s pressure sensitive labels do not only guarantee secure and fast application, they are resistant to UV and humidity – even in ice water.