Moscow Brewing Company is a large Russian brewery that has been producing beer as well as low-alcohol and soft drinks for more than 10 years. Their latest launch is a limited edition of the «Trekhgornoe» («Three Hills») beer. A very well-known and beloved product dressed in a new, outstanding outfit. The special range is called «The symbols of Russia» and is dedicated to Russian national art painting: Hohloma, Zhostovo, Gorodets and Gzel. Bright ornaments perfectly highlight the product on the shelf, attracting not only long-time admirers of the brand but also new consumers. Moreover, the back labels tell the clients the story of each ornament.
CCL Kontur has been chosen as partner to bring to life the limited edition project. The bottle is decorated with a shrink sleeve produced on PET material with a combination of offset and rotogravure printing. Professional input of CCL Kontur’s pre-press team made it possible to produce realistic and colorful images emphasizing the features of the Russian national art paintings. The technological process used deserves special attention – the whole range of images was printed in just one pass!