Britvic proves that not only alcoholic beverages fit into a bar. Their “Thomas & Evans No.1” is a soft drink – but surely not an average one!
It was launched by Britvic’s “incubator” company called WiseHead Productions who’s plan is to develop more sophisticated soft drinks for adult consumers. This first creation was named after two entrepreneurs from the temperance days who created non-alcoholic drinks to sell in pubs
Created for the adult on-trade market as an alternative to alcoholic drinks “Thomas & Evans No.1” has to keep up with luxurious labels from the wine and spirits segment.
Therefore Britvic created a stunning full-body decoration together with CCL UK: The high-quality Shrink Sleeve used is printed in rotogravure.
The metallic bronze combined with brilliant white and lacquer provide it with the necessary finesse and elegance to stand out of the crowd at every bar and counter.