Powerful New Decoration for Lion Brewery’s Pale Ale

Lion Brewery Co. roots lie on the banks of the River Thames in London. Already in 1836 exquisite hopped ales were brewed there for shipment all around the globe. Today, Lion Brewery Co. has been re-established both in London and Singapore, brewing small-batch beer of highest quality.

When the craft brewery was reborn in Southeast Asia, the lion that once sat on London’s Southbank at the original brewery built in 1836, was still the core feature of the brand’s decoration.

With the latest re-launch of the brewers’ Straits Pale Ale the lion shines in new splendour. The self-adhesive paper labels not only offer eye-catching effects thanks to the metallic appearance but also a haptic experience. The high built varnish gives parts of the label a 3D look and feel.

Lion Brewery chose CCL Label as supplier for their experience, reliability and high-quality products.