CCL Industries Corp. 161 Worcester Road Suite 603 Framingham, MA 01701 U.S.A.
From Direct Print to Label: Stone Brewing’s Ruination Double IPA
The West Coast style double IPA Ruination hits the shelves in 330ml cans decorated with self-adhesive labels instead of direct print.
The West Coast style double IPA Ruination hits European shelves in 330ml cans decorated with self-adhesive labels. To find the ideal decoration to make it stand out on the shelves and fit all technical specifications, Stone worked with their trusted supplier CCL Label.
Compared to direct printed cans, the labels offer a higher resolution as well as effects thanks to special inks and varnishes. Combined with the metallic surface of the can it creates a premium look that fits perfectly with the smooth feel.
Why Label Cans?
The Ruination labels are optimised for usage on cans to withstand the humidity on the containers’ surface during labelling process. This guarantees for a trouble-free application and secure label performance without bubbles or wrinkles.
Besides the usage of labels gives Stone more freedom and flexibility. Minimum order quantities for direct printed cans are high. Using a generic can instead they can be used for several different brews. The labels can be ordered on shorter notice and guarantee a faster to-market-time.
Before Ruination, Stone already relied on the flexible labelling solution by CCL to decorate their seasonal brews. For the small badges and ever-changing portfolio a generic Gargoyle can was designed and is ever since combined with a new label for each new creation.
Having come a long way since its foundation in San Diego, California in 1996 Stone is now one of the largest craft brewers in the US. In June 2016 the Gargoyle made Berlin, Germany his second home.