CCL Industries Corp. 161 Worcester Road Suite 603 Framingham, MA 01701 U.S.A.

Tusker Beer: Local Hero With Great Ambitions

Tusker is the local beer of Vanuatu brewed by Vanuatu Brewing Limited with a global vision...
Tusker Beer with WashOff Labels by CCL

Tusker Beer: Local Hero With Great Ambitions

Vanuatu is a South Pacific Ocean nation, where secluded islands attract people from all over the world. Tourism has increased steadily over the past years and the remarkable “private-island-feeling” continues to charm visitors.
Tusker is the local beer of Vanuatu brewed by Vanuatu Brewing Limited with a global vision.
Ever since its introduction in 1990 Tusker beer became more and more popular. “At the moment we are the biggest supplier of beverages in the country and we have 80% of the beer market”, states General Manager Nicolas Jegard.
Always Moving Forward
To keep up with the times and drive growth Tusker continuously advanced their beer production – and also their brand image!
The current product range includes Tusker Lemon, Tusker Vanuatu and Tusker OP. To further increase brand awareness and maintain the national market position Tusker will launch a new bottle and re-launch their Vanuatu Bitter as Tusker Bitter.
Tusker Beer with WashOff Labels by CCL
The Labels
The high-quality self-adhesive WashOff labels by CCL and outstanding label design by Hydrant Creative underline the exclusiveness and exceptional status as the national brand. The memorable appearance positively influences the consumers’ shopping experience and leads to higher brand loyalty.
Thanks to the chosen WashOff labels by CCL the process from return to refill is another advantage for Tusker: The labels are removed from the bottles inside the washer using standard washing parameters.
Using sophisticated packaging and offering variants with natural flavours, Tusker successfully outperforms international brands on the local market.

2 comments

Hello,
Is it possible to get a set of your labels by sending a stamped self addressed envelope?

Cheers,
Rod

Hi Rod,

please contact us via [email protected] and let us know your address.

Best regards

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