CCL Industries Corp. 161 Worcester Road Suite 603 Framingham, MA 01701 U.S.A.

Visual Identity Is Key

There are brands everyone knows. And some have become so familiar that we
recognise them immediately, no matter where in this world we encounter them.
Visual Identity Is Key CCL Label

Visual Identity Is Key

There are brands everyone knows. And some have become so familiar that we recognise them immediately, no matter where in this world we encounter them. Whether it is through a certain colour combination, style of lettering, shape or even a simple melody – these brands are fixed in our memories, consciously or subconsciously. But what made them so prominent?
All these successful brands have one thing in common: a strong visual identity. For finished goods industries like the beverage business it becomes clear that packaging is an essential component of presenting this identity to the consumer.
Reinhard Streit - VP Sales & Marketing Beverage Worldwide
Reinhard Streit – VP Sales & Marketing Beverage Worldwide
Being the only medium apart from the product itself coming into direct contact with the consumer, the packaging plays a crucial role in carrying the brand identity out into the world.
To make sure their products are memorable and distinctive brand owners have to keep inspiring their consumers – developing the brand without alienating their loyal buyers.
CCL Label not only offers first class decorations – but also the knowledge and experience to help push brands forward. We actively support our customers with a passion for new technologies and innovations, as well as limitless printing capabilities.
Many long-term customers have successfully boosted their brand image with the help of CCL. Over the past years, quite a few brands have been through design changes that have always strived to create a more contemporary look. Ever since switching to PSL by CCL – one-way or WashOff – they not only modernised their brand identity, they also saw increases of sales! Clearly visual identity is a decisive factor for the success of a brand.

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