Digimarc – Digital Code
MARKET SITUATION
Today‘s consumers expect easy access to information & people increasingly value companies that improve economic & social condition in the community where they operate. While trust can be an evolving trait, technology now plays a larger role than ever to ensure trust in your brand!
WHAT IS DIGIMARC?
Digimarc Barcode contains the same information as a product code but as a machine-readable code repeating a 2D pattern of minimally contrasting dots within artwork elements.The code on product packaging and other printed materials is generally imperceptible to the human eye. These machine-readable codes enable phones, barcode scanners, cameras, xed-mount barcode readers and other computer interfaces to swiftly and easily identify items.
HOW DOES IT WORK?
1 – We start with the same data found in the traditional barcode, then imperceptibly repeat this data multiple times across the packaging.
2 – And hide it within the artwork – adjust the brightness & intensity of colours to introduce a readable signal.
3 – Consumers can now easily scan the package for product or protection information.
ADVANTAGES
- Nearly invisible and inaudible
- Does everything UPC barcode does, better
- Can be applied to audio as well as images
- Reliable, efficient, economical, and scalable
WHY CCL FOR YOUR DIGIMARC PROJECT?
- Experience with Sleeves & Digimarc
- Successful project handling guaranteed
- Liscenced Partner for Digimarc
- Better quality due to experience with substrate & distortion
- Code can be applied directly (prepress) – faster project realization
APPLICATION
