CCL Industries Corp., 161 Worcester Road, Suite 603, Framingham, MA 01701 U.S.A.

Digimarc – The Barcode of Everything®

Digimarc Barcode on product packaging and other printed materials is generally imperceptible to the human eye. These machine-readable codes enable phones, barcode scanners, cameras, xed-mount barcode readers and other computer interfaces to swiftly and easily identify items.
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Digimarc – Digital Code

MARKET SITUATION

Today‘s consumers expect easy access to information & people increasingly value companies that improve economic & social condition in the community where they operate. While trust can be an evolving trait, technology now plays a larger role than ever to ensure trust in your brand!

WHAT IS DIGIMARC?

Digimarc Barcode contains the same information as a product code but as a machine-readable code repeating a 2D pattern of minimally contrasting dots within artwork elements.The code on product packaging and other printed materials is generally imperceptible to the human eye. These machine-readable codes enable phones, barcode scanners, cameras, xed-mount barcode readers and other computer interfaces to swiftly and easily identify items.

HOW DOES IT WORK?

1 – We start with the same data found in the traditional barcode, then imperceptibly repeat this data multiple times across the packaging.

2 – And hide it within the artwork – adjust the brightness & intensity of colours to introduce a readable signal.

3 – Consumers can now easily scan the package for product or protection information.

ADVANTAGES

  • Nearly invisible and inaudible
  • Does everything UPC barcode does, better
  • Can be applied to audio as well as images
  • Reliable, efficient, economical, and scalable

 

WHY CCL FOR YOUR DIGIMARC PROJECT?

  • Experience with Sleeves & Digimarc
  • Successful project handling guaranteed
  • Liscenced Partner for Digimarc
  • Better quality due to experience with substrate & distortion
  • Code can be applied directly (prepress) – faster project realization

 

APPLICATION