It is important, without a doubt, that the quality of your product is exceptional, differentiated, perceived. But is this enough? Let’s use as an example today a typically Brazilian product – cachaça.
In the case of Roma Premium cachaça, we have a selection of seven woods, including American oak, European oak, some exotic Brazilian woods, everything for a unique aroma and aging recipe, all combined with a series of technologies in the manufacturing process for maximum purity. In other words, Tradition and Innovation, together, in a development carried out with great care by Alambique JP, combining the very best in raw materials and processes.
However, as fantastic as this product is on its own, without a nice bottle and a finely crafted label with sophisticated finishes, all you have is a clear liquid. It is hard to convey the message of a refined experience with just that, isn’t it?