CCL announces new pressure-sensitive label developed specifically for improved recycling of one-way glass bottles
- EcoShear® technology supports the release of the label in glass recycling
- Reduces glass waste that is downcycled or goes to landfill significantly
- Drop-in solution for pressure-sensitive labels
CCL Label, a world leader in specialty label, security, and packaging solutions, introduces a new adhesive technology developed specifically for single-use glass bottles that will be marketed under the product name EcoShear®.
In 2024, the average glass packaging collection for recycling in the EU was 80.2%. This figure represents the amount of glass packaging collected for recycling compared to the total amount placed on the market. Although the collection rate for one-way glass bottles and jars is relatively high, picking the right label for glass packaging can make a huge difference if the glass gets recycled or ends up being downcycled or even ends up in landfill.
„While glass recycling has proven to be successful, there remain additional ways you can continue to improve the recycling yield, starting with glass decorations such as labels“, explains Anja Rockstroh, Development and Technology at CCL Label in Meerane, Germany. „With EcoShear®, CCL introduces a revolutionary adhesive technology developed specifically for single-use glass bottles and jars and other containers.”
Self-adhesive film labels are a very premium and widely used for glass packaging in the beer, beverage and food industries. The moisture-resistant material provides an attractive clear-on-clear appearance, offering unlimited design possibilities and increased shelf appeal.
Standard filmic labels can impair the quality of recycled glass or adhere so strongly to glass shards that they are rejected during the sorting and recycling process – EcoShear®, however, enables nearly residue-free removal during recycling. This reduces glass waste and significantly increases the yield of high-quality recycled glass.
EcoShear® not only maximizes glass recovery, thus minimizing waste and supporting environmental goals but also supports energy efficiency with reduced waste and contamination contributing to lower energy consumption, helping brands meet sustainability benchmarks.
For more information please contact: [email protected]
July 1st, 2025
