The Flat Label Dry Peel Coupons top layer of the label has a redeemable portion of the label. Dry Peel Labels are multi-ply labels that adhere directly to products and when it is peeled off to redeem the coupon has no adhesive residue remaining on the label. The Flat Label Dry Peel Coupon is removable which allows customers to instantly redeem the coupon. Instant Redeem Coupons (IRC) drive sales by offering value and incentive. Encourage repeat purchases or cross promote other brand, all while setting your product apart from those competitors.