Kraft Heinz Spain Relaunch Orlando Ketchup
Kraft Heinz Spain has re-launched their squeezable Orlando Ketchup brand in two new bottles 265g and 455g. The bottles are decorated with a full body shrink sleeves. The sleeves are gravure printed in 8 colours by CCL Castleford on 40mym PET and are applied on Krones latest high speed application line at 900 bottles per minute.
Due to the rectangle profile of the bottle, one of the main challenges was getting the positioning and distortion of the artwork correct on the finished pack. CCL assisted with in-house rendering of the artwork supplying 3D visuals and attending on-line trials at the customer’s premises.