Designing the Future of Circular Packaging:
CCL Label Accelerates the Shift to Recyclable Solutions
CCL will showcase innovations in labels, sleeves, and pouches at Natural Products Expo West 2026 in Anaheim, March 3-6
Sioux Falls, USA – At Natural Products Expo West 2026, CCL Label will present a comprehensive portfolio of sustainable labeling, shrink sleeve, and flexible packaging technologies as well as special promotional labels designed to help natural and organic brands align packaging performance with environmental responsibility.
As sustainability moves from marketing claim to measurable requirement, packaging has become a critical differentiator. CCL Label’s innovations address recyclability, reuse, regulatory readiness, and carbon reduction—while preserving the high-impact graphics and premium shelf presence brands rely on.
Among the featured technologies:
- EcoFloat® Shrink Sleeves, engineered to float in PET recycling streams, enabling clean material separation and supporting high-quality rPET production without sacrificing 360-degree decoration.
- EcoStream® Pressure-Sensitive Labels, designed for improved wash-off performance to enhance bottle-to-bottle recyclability for PET and HDPE.
- WashOff™ Labels, developed for returnable and refillable PET and glass bottles, supporting the growth of reuse systems.
- In-Mould Labels (IML) that create mono-material polypropylene packaging solutions optimized for recyclability and durability.
- Monomaterial recyclable pouches, offering an alternative to traditional multi-layer laminates while maintaining performance and product protection.
- PET C sleeve solutions with washable inks
- RFID-enabled shrink bands (Smart ID), integrating tamper evidence with traceability to support circular supply chains.
“With many Natural Products Expo West exhibitors positioning sustainability at the core of their brand identity, packaging is increasingly under scrutiny—from retailers, regulators, and consumers alike”, says Marika Knorr, head of Sustainability and Communcation at CCL Label. “Our portfolio is designed to help brands translate environmental commitments into tangible packaging outcomes that meet emerging recycling standards while maintaining strong visual differentiation.”
“The popular show brings together brands that are redefining responsible consumption,” explains Marika Knorr. “Our innovations ensure that their packaging keeps pace—delivering circular design, regulatory readiness, and premium shelf impact in one integrated solution.”
Attendees and media are invited to visit CCL Label at Booth 8511, Level 3 to explore how sustainable labeling technologies are evolving to meet the next generation of packaging expectations.
About CCL Label
CCL Label is a global leader in specialty label and packaging solutions, providing innovative, high-performance products for a wide range of industries including food & beverage, healthcare, personal care, home care, and specialty markets. With more than 50 years of experience in the packaging industry, CCL Label combines global scale with local expertise to deliver pressure-sensitive labels, shrink sleeves, in-mould labels (IML), RFID-enabled solutions, and sustainable packaging technologies tailored to customer needs.
Backed by a strong financial foundation and an extensive worldwide manufacturing network, CCL Label supports multinational brands and retailers with consistent quality, technical excellence, and reliable supply. The company is committed to advancing circular packaging solutions through recyclable materials, design-for-recycling innovations, and lower-carbon manufacturing practices.CCL Label is part of CCL Industries Inc., the world’s largest label company, headquartered in Toronto, Canada.
