NFC Changes Consumer Engagement
With the increase of interest in consumer engagement at the package level, brands are starting to recognize the advantages of NFC over app-based communication. The news of Apple opening up the NFC capabilities on the iPhone 7 update and the new iPhone 8 will allow brands to communicate more effectively with the consumer without asking them to first download an app. NFC will boost customer engagement and the retail experience.
Brands can create special consumer engagements by programming NFC’s to offer coupons, exclusive advertisement, unique messages, and educational information that will benefit the consumer. Consumers will develop a personal connection to the brand when they are able to have real-time communication that is to their benefit.
Brands that use unique marketing assets and landing pages can develop marketing intelligence and insights around their NFC campaigns. With this intelligence, brands can target consumers more effectively and adjust accordingly to improve engagement. The real value for brands is the convenience of waving your phone near the product without having to download an app first to interact with the package. The convenience will increase engagement and provide another channel for brands create a call to action and win the purchase. Developing the correct consumer engagement strategy and implementing the correct method of communication such as an NFC tag can be the deciding factor in this highly competitive marketplace.
Contact: Karl Hoelper