What Is NFC Technology?
At the most recent Worldwide Developers conference, Apple announced breaking news to the packaging and labeling world by revealing their upcoming plans with NFC. In the upcoming fall, Apple is expected to expand the NFC function on their iPhones and Apple Watches. Previously, Apple limited their NFC function to Apple Pay or Passbook. However, now iPhones and Apple Watch will have the capability to read any NFC tags.
Smart packaging and smart labels will benefit greatly from the addition of Apples entrance into the market. This will take smart packaging to the next level because it will eliminate the use for an application for the phone to engage with the package or label. The robust capabilities NFC will allow consumers to engage with the package with endless possibilities. Consumers will have the ability with the tap of their phone to be redirected to a website, customer loyalty program, coupons, re-order points, videos, seamless communication with healthcare applications for patient data tracking, or connect with any digital asset living on the internet.
Contact: Karl Hoelper