Nutella is all about sweetness – love, passion, dedication and great care are the ingredients you will always find in every jar.
Ferrero Turkey had a nice idea to promote Nutella during Ramadan; a time of tolerance, kindness and warmth, during which families sit together to break their fast after a day went by without Foods & Drinks. Nutella, made mainly from hazelnuts that grow in Turkey in the Black Sea region, wanted to become the main event of Iftar tables in Turkey.
Looking for a special possibility to promote their Nutella Ramadan idea, Ferrero decided to use a Sleeve – first time in Turkey on a jar (825 g). CCL Label Turkey printed 2 different designs by using gravure technology on a high quality and scratch resistant shrink film. To protect against scratches and anti-scuffing varnish was used.
CCL Label Turkey proposed technically feasible Shrink Sleeves which met customer’s expectation – both quality and appearance wise.
Printing: Gravure technology
Finishing: scratch resistant shrink film + Anti-scuffing varnish
Material: 95 mikron OPS