Special Sleeve for Biggest ever Shaken Udder Promo

Running from June until October in all of its stockists’ across the UK, the promotion will target both existing and loyal customers and aims to boost sales and gather vital data capture. Every 330ml bottle of Shaken Udder milkshake will carry a special promotional sleeve with a unique code printed on the inside. By putting the code on the website they can see if they are a prize winner.

Shaken Udder wanted to invest in a strong on-pack promotion to help raise the profile of Shaken Udder, actively engage customers with the brand and boost sales during the summer months.

The Sleeve has been printed by CCL Label King’s Lynn. They used a PET material printed with flexo technology. A printed undersurface of 9 colors with a clear area around the base of the bottle allows customers to see the content within.

It is the first time that Shaken Udder has used a Shrink Sleeve (currently bottles are labelled). Each Sleeve is printed with a unique 10 digit ink jet code, which consumers enter online with a chance to win.

“The sleeve is very striking and allows our brand to stand out really well on the shelf,” added Jodie Farran (Co-founder, Shaken Udder)

Material: 45mym PET
Technology: Flexo printed 9 colours (5 x designs)
Finishing: Ink Jet Code (Promotion Sleeve)