Improve Supply Chain, Brand Security, and Consumer Engagement with Smart Labels
Smart labels for drugs and medical devices, both after commercial launch and during clinical trials, do far more than simply identify a product; their built-in intelligence provides functionality, communication capabilities, and interactivity throughout the supply chain all the way to the end user.
Featuring technology ranging from simple chemi- cal-based visual indicators to more-cutting-edge radio frequency identification (RFID) and near field communication (NFC), today’s smart labels play a growing role in maintaining brand security, improving supply chains, improving the accuracy of clinical trials, connecting consumers to brand owners, gathering marketing intelligence, and ensuring consumer safety.
- A Smarter Cold Chain: Better Logistics Management for Better Business
- Smart Security and Authentication for Drugs and Devices
- Marketing, Communicating, Engaging, and Interacting: Tapping Smart Technology’s Huge Potential
- Smart, Smarter, Smartest: Continued Innovation in Healthcare