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Tech Takes Digital Brand Protection Solutions to Another Level

Digitally printed brand protection features have come a long way and the offerings are going above and beyond to provide intelligent solutions.
Brand Protection digital folding carton invisilink

Can digitally printed brand security features be more sophisticated than conventional printing?

Digitally printed brand security features have come a long way and the offerings are going above and beyond to provide intelligent solutions. Currently, digital printing can offer security features and variable data printing throughout the artwork and is often strategically layered for anti-counterfeiting. Digital printing is capable of providing randomization, micro-text printed with invisible ink, UV ink, VerifyMe ink, Authentix, Rainbow Secure, and more options to prevent product counterfeiting and diversion. 

Some digitally printed brand security features have multiple purposes or touch points such as the ability to collect vital information from the end-user/customer. This is accomplished by instructing them to scan the item, and then it can populate a website, a video, sweepstakes, register the product, or participate in a survey.

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