The winemakers at José Maria da Fonseca had an exceptional idea for their Lancers wines. To bring summer onto the shelves they challenged the students of IADE – the most important design university in Portugal – to create a special design.
Over 150 students submitted their ideas and ultimately the fresh Pop Art design was declared as the winner. It convinced the winemakers because it best reflects the Lancers DNA. Additionally the design met the requirements regarding feasibility and adaptation to the market.
History & Modern Spirit
The cool and shiny silver of the sleeve underlines the freshness and makes the bottle a real eye-catcher. With the red and green Pop Art dots and cartoon elements it turns into a truly unique decoration – compelling from every angle.
Just as the wine itself the design combines history and modern spirit. First produced when World War II ended, Lancers became a hit in the US and is still today associated with joy, celebration and wellbeing.
Today Lancers is one of the bestselling Portuguese wines worldwide. The summer edition is available in the US, Mexico and China as well as most European countries.
CCL Labels Shrink Sleeves are a popular decoration solution for limited editions offering maximum space for design, promotions and messages for the consumer – one of many reasons José Maria da Fonseca chose CCL as their supplier.