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Appealing to All Senses: New Launches by Compass Box

Compass Box has not only mastered the art of whiskymaking but also of continued inspiration – and therefore success! The new launches are evidence enough...
Compass Box No Name and Phenomenology

Appealing to All Senses: New Launches by Compass Box

To create a whisky is an art form in itself. To regularly come up with limited editions and special blends entwined with a story and the right packaging that tells it to the customers is the master class.
The whiskymakers at Compass Box have perfected this art. With support from long-term supplier CCL Label they demonstrate their creativity and skill on a regular basis. The recent launches Phenomenology and the mysterious No Name whisky are impressive evidence.
Whisky is a drink enjoyed with all senses. Therefore Phenomenology is a fitting name: it describes the philosophical study of experience and consciousness.
Compass Box No Name and Phenomenology in detailThe perception of a whisky can be different for each person – there is no right or wrong. Normally a description of taste can be found on the back labels but for Phenomenology Compass Box leaves us in the dark. Whoever is exploring the taste of the whisky is encouraged to find his/her own definition.
The surreal art of the front label was combined with a selection of embellishments for an extraordinary high-quality appearance. Matt varnish gives the decoration a soft look and lets the foil and high-build gloss elements stand out. The embossing gives dimension to the beautifully designed graphics.
Compass Box’ second new launch doesn’t even need a name to impress. The blackness of the decoration promises a mystic experience. The dark paper substrate is graced with symbols surrounding whisky making and witchcraft – emerging from the background only through the high-build varnish and its glossiness. In the middle of the front label golden foil and debossing inform us that this whisky has indeed no name.
According to the whiskymakers at Compass Box this creation speaks for itself. The smokiness and peaty taste give it an exceptional complexity and intensity. Being a blend from different malt whiskies it combines peaty and smoky flavours with a rich sweetness from French oak and a fine fruit character – the ingredients for a bewitching creation as promised by the label.