Belenkaya Celebrates 2017 with New Year Edition
JSC Synergy, one of the leading producers of distilled spirits in Russia, released a New Year Edition of Belenkaya – the #1 brand from the vodka category in Russia*.
To guarantee maximum shelf impact an elegant white Shrink Sleeve was chosen as decoration. The golden and silver elements perfect the outstanding design.
High-gloss silver ink was used to achieve the outstanding metallic effects. In combination with the opaque white background they create a striking New Years outfit.
The sleeves were produced at CCL Kontur in Russia using offset and rotogravure printing technology.
*LLC Media Alliance calculation based in part on data reported by Nielsen through its Retail Index Service for the Vodka Category for the period (December 2015 – May2016), for Urban Russia market valid for September 15th. (Copyright © 2016, “NIELSEN”)