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Berry Bros. & Rudd Revive Their Classic Gin

How Berry Bros. & Rudd brought back their London Dry Gin from a 1950s bottle...
Berry Bros. & Rudd London Dry Gin is back

Berry Bros. & Rudd Revive Their Classic Gin

Berry Bros. & Rudd is Britain’s oldest wine and spirits merchant, and one of the ten oldest family-run businesses in the UK. The origins of the Berry Bros & Rudd London Dry Gin date back to 1909. The production was commenced again recently and the gin is to be distributed all around the globe.
Until 2014 it was named Berrys’ Best Gin and was part of the company’s Wine Merchants Range. Chairman, Lizzy Rudd stated the range was lacking a gin – leading to the restoration of the Berry Bros & Rudd London Dry Gin and ending the four-year disappearance of the brand.

“It is so exciting to see what was once a firm customer favourite brought back to life. We are seeing a real gin revival and we hope that people will enjoy the heritage and history around the Berry Bros & Rudd London Dry Gin,” Rudd said.
To bring it back to live no effort was spared. The gin was reproduced in cooperation with Thames Distillers aligning it with an extraction from a remaining bottle of the 1950s.
Juniper berries, coriander seeds, angelica root and winter savory are the main flavours characterising the creation. The nose is bewitched by violet creams and a soft chalkiness while the mouth feel is described as appealingly soft with a floral slant.
Bringing back the brand Berry Bros. & Rudd were determined to create an exceptional decoration for it to represent the heritage but also to mark the start of a new era. Label supplier CCL Label outfitted the London Dry Gin with high-quality paper PSL printed digitally for maximum flexibility. The added overall varnish and fine gold foil complete the classic but contemporary appearance.