CCL Industries Corp., 161 Worcester Road, Suite 603, Framingham, MA 01701 U.S.A.

JULES MUMM with Virtual Experience

Refreshing Enjoyment in an Interactive Stylish Bottle.
Shrink Sleeve for Jules Mumm

JULES MUMM with Virtual Experience

Are You Ready to Party?

The new party edition of Jules Mumm includes an Augmented Reality experience that enables the consumer to make Jules, the lama mascot dance.

Rotkäppchen-Mumm Sektkellereien GmbH is a family-owned company with a clear vision. As the market leader in the sparkling wine and spirits sector, they unite long-standing tradition with continuous innovation.
Three special editions of their Jules Mumm brand were launched with the support of CCL Label Hohenems: Dancing Star (Dry), Glamour Girl (Rosé Dry) and Party Lover (Medium Dry) – each with its very own 360° Shrink Sleeve premium decoration.


Let’s Have a Party & Dance with Jules Mumm

On the back of each Party Edition bottle there is a QR code that consumers can scan with their smartphone to access a mobile website. On this website they can select one of three personalities and they will be taken directly to the Instagram camera with activated filter. Users can place a 3D scene, consisting of a dancing Jules and various graphic elements, in the room using the camera image and record a video of the scene. This can then be shared as an Instagram story, for example, to draw the attention of friends.
CCL Label offered their full support to ensure perfect appearance and performance on the bottles. The provided sleeves combine matt and glossy effects with outstanding metallic elements (silver effect). Shrink Sleeves are the #1 go-to for special editions as they provide additional space for brilliant graphics and brand messages.
Offset Gravure Combination
Matt varnish & silver effect