Myagkov Vodka Goes Organic

BELUGA GROUP, a leading company for alcoholic beverages in Russia, and supplier CCL Kontur present the design of a new product under the Myagkov brand: the first vodka made of organic spirit.

Good Things Come to Those Who Wait

The joint team of BELUGA GROUP and Rosspirtprom JSC has been working on this project for over 2 years. They carefully selected wheat farms, determined a spirits production facility nearby a source of pure natural water – all to create a recipe that would allow consumers to discover a new taste of vodka made from organic ingredients.

Myagkov Organic is produced of specially selected wheat grown in the fields of Russian farms under the conditions where natural characteristics of soils are preserved and only organic fertilizers have been used during certain periods.

After several successful projects together, BELUGA GROUP has chosen CCL Kontur again as supplier for the launch of Myagkov Organic. CCL has proven to be a reliable partner and is well-known for bringing packaging innovations and developments to the Russian market.

Combining Natural Beauty With Brand Protection

The supplied label highlights the naturalness of the product and was printed using flexo technology. Thanks to the matt varnish used, its surface has a fibrous haptic that resembles that of kraft paper. The green leave, a symbol for the organic, is printed using screen tactile varnish and has integrated fresnel lenses that are in line with Myagkov’s flagship products – Silver and Classic vodka. The pictograms on the backside of the label are printed with the use of sculptured relief embossing that ensures strong brand protection and hinders counterfeiting.