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Trend Canned Wine: Foley Family Wines Chooses Sleeves

Guenoc in cans with sleeves by CCL

Trend Canned Wine: Foley Family Wines Chooses Sleeves

The trend for wine in cans keeps growing – and with it the importance of outstanding can decoration! Visual appearance and surface feel are essential for successfully drawing attention to a product.
Foley Family Wines have launched their Pinot Grigio and Rosé in handy 250ml cans. Their unique and fresh design makes them especially appealing to their main target group of young, social media-versed consumers that are open to the alternative packaging.
Shrink Sleeves by CCL Label for Guenoc in cansThe canned Guenoc wines are decorated with shrink sleeves printed at CCL Sioux Falls, South Dakota. The contrast of matte and glossy not only makes them an eye-catcher but also a haptic experience!
Why Sleeves?
Foley Family Wines did not choose Shrink Sleeves solely for their design possibilities, but also for their advantages regarding production efficiency. Compared to direct printing, the sleeves were a much faster solution and more flexible regarding run size.
Thanks to the successful cooperation the sleeves were delivered and applied on time for the market launch.
Foley Family Wines believe this new product launch will grow into a successful line extension. The wine producer already is a valued customer of CCL Sonoma since 2014. The Californian CCL plant is supplying self-adhesive labels for the bottled wines in their portfolio.

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