If you like unwrapping presents you’ll love the latest limited edition of Absolut!
In time for the holidays The Absolut Company has launched a special edition of their signature vodka brand to offer consumers an extraordinary experience!
The limited edition is dressed from head to toe in elegant blue with a metallic effect, shimmering in the light. High lustre silver accents complete the outfit. But a beautiful outside is not all the 360° decoration has in store!
The highlight is a feature that is nearly invisible but has a huge impact: The sleeve is outfitted with a set of perforations, enabling the consumer to unwrap the bottle in a unique opening ritual. Underneath a special limited edition of the iconic Absolut bottle awaits.
“The interactive design of Absolut Uncover reflects the excitement that begins once you uncover the hidden possibilities of your night through something unexpected. This holiday season we would like to inspire you to shine with a bottle that can be the perfect gift to any party or celebration as it can be unwrapped like a present”, says Gaia Gilardini, Global Communications Director for Absolut.
The supplier of the sleeves, CCL Label, worked closely with Absolut and their design company to maximise the efficiency of the design printing. To guarantee easy application and perfect fit, CCL designed uniquely shaped perforations for each of the three bottle sizes. A special high-shrink PET film was used to allow for the covering of the cap.
The Absolut Uncover limited edition will feature approximately 2.8 million bottles, which are distributed worldwide.