Reaching for the stars just became as easy as pie: the “Starry Skyy” Limited Edition of SKYY Vodka has hit the shelves.
Davide Campari-Milano S.p.A., a subsidiary of Gruppo Campari, has launched this outstanding promotion with the help of CCL Label. The shrink sleeve now adorning Campari’s vodka brand adds millions of twinkling stars to the famous deep blue bottles. The label design was created by Pate International.
Just like the universe, this sleeve holds more secrets to explore than can be seen at first glance. The combination of high lustre silver against the dark blue background already makes it a real eye-catcher. Under ultraviolet/black light however, the stars begin to shine – guaranteeing this bottle will be centre of attention in any bar or club settings!
The star-filled sleeve was printed with gravure technology at CCL King’s Lynn, UK. Being reverse printed it is well protected from scratches and scuffing. The white colour layer inside the sleeve enables the brilliance of the silver elements and the saturation of the blue night sky on the outside.
The high level of service and quality were the main reasons for Davide Campari-Milano S.p.A. to choose CCL as their supplier.