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Wodka Gorbatschow Immersed Into the Mystic Ice World

The dark blue of a cloudless night sky and sparkling stars were the inspiration for Wodka Gorbatschow’s latest limited edition.
Wodka Gorbatschow Limited Edition 2017

Wodka Gorbatschow Immersed Into the Mystic Ice World

The dark blue of a cloudless night sky and sparkling stars were the inspiration for Wodka Gorbatschow’s latest limited edition.
Numerous professionals and amateurs participated in the competition the vodka brand had initiated to find the new design for their annual special edition. The task was to create a design “inspired by the myths and stories told in the icy regions of the world: the icefields of the Arctic, the animal world of Antarctica, the spirits of Iceland or the endless white scenery of Siberia”.
Gabriela Berdecio from Barcelona submitted a design that perfectly fits the theme „Mystic Ice World“ – and was voted the winner on the “crowdwork” plattform jovoto.
To make the Pole Star shine bright, metallised material was chosen for the label. The metallic background also lends a fine shimmer to the dark blue of the sky around it. The blue, white and silver perfectly underline the coolness and purity of the vodka and the idea of a mystic ice world.
The self-adhesive label visually blends in with the bottle, which was immersed in midnight blue for the limited edition. Label supplier CCL used combination printing to bring the design to life. Thanks to the tactile varnish it even became sensible.
After a successful realisation of last year’s limited edition and continuing collaboration for the standard decoration of Wodka Gorbatschow, Henkell chose CCL Label as supplier for the “Mystic Ice World” labels.