Winter is almost here… and Henkell & Co. launched a more than suitable limited edition of their Wodka Gorbatschow brand for this time of the year. The exceptional appearance of the Neon Edition is created thanks to the combination of a striking blue bottle and a frosty looking label.
The self-adhesive labels were produced with combination printing technology at CCL Holzkirchen, Germany. The metallic finish and tactile varnish do not just give it an icy look but also a jagged surface feel.
The mix of smooth and rough surfaces as well as silky blue and blinking silver not only make the Neon Edition an outstanding eye-catcher – but also a haptic experience.