A Sensory Journey
Connect packaging with a primary driver in consumer choice. The feel and touch of a product assists 25% of consumers in their purchasing decisions. A tactile varnish (soft- or sandpaper touch) suggests a pure and honest product, which can send us back to emotional memories.
Consumers make a buying decision in a very limited time and mostly without the aid of sales people – they rely on signals to direct them to the products that would best serve their needs such as on-pack communication.
By adding a new emotional driver to your product identity, we unlock access to the major senses – sight & touch.
This kind of paper, natural touch & feel make us smile – feel the world of packaging…
Technology: UV Flexo, both sides print
Material: PET film