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Wrapped Up With Love: Smirnoff Pride Edition

Love Wins!
This is the message Diageo’s famous vodka brand Smirnoff recently carried out into the world with an extraordinary limited edition.
Smirnoff Love Wins Pride Limited Edition

Wrapped Up With Love: Smirnoff Pride Edition

Love Wins! This is the message Diageo’s famous vodka brand Smirnoff recently carried out into the world with an extraordinary limited edition. Each one of the 500 bottles shows an unique couple – taking personalisation to a new level.
Love Wins Smirnoff Pride Limited EditionTo celebrate love and sexual equality on occasion of Pride Parade in London, Diageo, teamed-up with Design Bridge, fashion brand BOB and CCL to realise this exceptional project.
The Shrink Sleeves in seven different colours of the rainbow were printed digitally at CCL East Kilbride using advanced software that enables the creation and output of unique designs very quickly and at affordable cost. At CCL King’s Lynn the sleeves were cut and then applied to the bottles at the in-house shrink sleeve facility.
After sleeving the famous Smirnoff “eyebrow” as well as the fabric back label had to be applied by hand! The result is a remarkable and very personal range of Smirnoff bottles that spark the desire to collect one of every colour.
With the sales of the Smirnoff Love Wins promotion Diageo helps RUComingOut charity supporting the LGBT community.

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