Wine & Spirits

Premium labeling solutions for wine and spirits, combining distinctive design, technical performance, and scalable support for brands of every size.

Wine & Spirits

Premium labeling solutions for Wine & Spirits. Where precision and performance meet creative distinction – empowering brands at every stage of their journey.

CCL Added Value

Premium labeling solutions
for Wine & Spirits

From premium wines to high-end spirits, CCL Label delivers labeling solutions designed to elevate brand presence and perform reliably across global markets. With advanced printing, premium embellishments and scalable production technologies, we help Wine & Spirits brands create distinction at the point of sale while ensuring operational efficiency and sustainability alignment.

82% of purchase decisions at POS

Premium labels create emotional impact at the decisive moment, turning packaging into a powerful brand story that connects with consumers before the bottle is even opened.

Innovation that elevates every bottle

From RFID-enabled labels and tamper-evident sleeves to advanced embellishment technologies, we combine creativity and innovation to enhance brand protection, consumer engagement and shelf impact.

With sustainability
in mind

From design for recycling and reusable packaging systems to recycled and renewable materials, our solutions help brands advance their sustainability goals while preserving premium shelf appeal.

Crafted for premium distinction


From micro-embossing to haute-couture die-cutting and advanced finishing techniques, our labels are designed to express craftsmanship, authenticity and luxury.

Discover our
products in Wine & Spirits

Pressure Sensitive Labels
Self-adhesive labels enabling simple, efficient and reliable application.
Shrink Sleeves
Decoration that shrinks to the container shape with heat.
Smart Labels
Smart labels and sleeves enable authentication, traceability, and consumer engagement.
Promotional Labels
Special labels used for campaigns or limited editions.
Functional Labels
Solutions for convenience, safety, and product stability.
Qantas Labels
Standardized wine identification for inflight logistics.
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Pouches
Lightweight, durable pouch packaging designed for a wide range of liquid beverage applications.
In-Mold Labels
Label fused with the container during molding for a seamless look.
Innovation

Driving innovation in Wine & Spirits labeling solutions

High-performance labeling solutions powered by technology, expertise, and global reach.

Custom

Custom solutions for your needs

Tailored labeling and packaging solutions delivered from concept to production worldwide.

News

CCL Label Expands Operations in Tibi, Spain

Corporate | Beverage | Food & Dairy | Wine & Spirits | Beauty & Personal Care | Home Care & Laundry | 12.02.2026
New capabilities in Spain combine advanced printing technology with sustainable, PPWR-ready decorative packaging solutions
Read more
  • CCL Industries to Acquire Sleever International, Expanding Sustainable Labeling Solutions for Global Brands

    Corporate | Ag & Specialty Chemicals | Beauty & Personal Care | Beverage | Food & Dairy | Home Care & Laundry | Specialty Products | Wine & Spirits | 13.03.2026
  • WashOff Technology Advances

    Innovation | Sustainability | Beverage | Food & Dairy | 14.04.2026
  • ShrinkWrap: Secure it from the closure.

    Innovation | Wine & Spirits | Beverage | 14.04.2026
  • A New Era of Cask Transparency

    Innovation | Wine & Spirits | 23.04.2026
  • CCL Highlighted Circular Packaging Innovation at Interpack 2026

    Events | Innovation | Sustainability | Beauty & Personal Care | Beverage | Food & Dairy | Home Care & Laundry | 30.05.2026
Sustainability

Shaping a sustainable future for Wine & Spirits

Together with our partners, we create labeling solutions that protect resources, support circular packaging systems, and reduce environmental impact without compromising premium design.

Discover more

  • Capabilities

    We combine technology and expertise to deliver labeling solutions worldwide.

  • About CCL Label

    Learn more about CCL Label, our expertise, and our global organization.

  • Label and packaging products

    Explore CCL's global portfolio of high-performance labeling solutions.

  • Find our Wine & Spirits locations

    Explore our global network of Wine & Spirits labeling locations worldwide.

Frequently asked questions about Wine & Spirits labeling solutions

Which labeling solutions does CCL offer for premium Wine & Spirits brands?

CCL Label offers a comprehensive portfolio of premium decoration solutions for wines and spirits, including Pressure Sensitive Labels, Shrink Sleeves, and specialty packaging formats. We manufacture these solutions using advanced digital, conventional, and hybrid printing technologies to ensure precision, flexibility, and consistent premium quality.

Our labels combine carefully selected materials with refined finishing options, while optional smart technologies such as RFID can add an extra layer of brand protection, authentication and consumer interaction.

We also provide environmentally responsible solutions that support material efficiency, circular packaging systems, recycled content integration, and Design for Recycling principles – without compromising a premium appearance.

From limited editions and craft releases to global portfolios, CCL Label delivers decoration solutions designed to elevate brand distinction at the point of sale.

How does CCL ensure consistent label quality across global Wine & Spirits markets? What options are available?

CCL Label ensures consistent label quality through standardized production processes, advanced printing technologies, and a globally aligned quality management framework. Our digital, conventional, and hybrid manufacturing platforms are precisely calibrated to deliver accurate color reproduction, reliable material performance, and refined finishing consistency across all locations.

As part of CCL Industries’ global network, we combine centralized expertise with strong local technical support to ensure regulatory compliance, secure supply, and consistent premium standards in every market we serve. Whether for limited editions or international portfolios, we deliver dependable quality that protects your brand integrity at every point of sale.

What premium finishing capabilities does CCL offer for Wine & Spirits labels?

CCL Label offers advanced premium finishing capabilities designed to set Wine & Spirits brands apart at the point of sale. Our portfolio includes proprietary technologies such as Sustainable Shine, delivering metallic effects without traditional foil; Haute-Couture die-cutting for distinctive label shapes; and micro- and multi-level embossing to create refined tactile depth.

We combine multiple embellishment techniques on a single label, enabling sophisticated, multi-sensory decoration with precise execution and consistent premium quality. The result is a label that not only captures attention visually, but also enhances consumer engagement through touch and detail. Manufactured using advanced digital, conventional, and hybrid printing technologies, our premium finishes reflect true craftsmanship. They empower brands to achieve differentiation and lasting impact – across limited editions and global portfolios alike.

How do tailored labeling solutions from CCL support premium Wine & Spirits brands?

CCL Label develops tailored labeling solutions that reflect the unique character, heritage, and ambition of each Wine & Spirits brand. From carefully selected materials and refined finishes to the right production technologies and supply strategies, we collaborate closely with our customers to create decoration that enhances authenticity and differentiation.

Our expertise supports limited editions, signature releases, and complex portfolios with the flexibility and precision required in premium markets. Functional features such as brand protection technologies and sustainability considerations are seamlessly integrated without compromising visual excellence.

Together, we transform creative vision into elevated label solutions that reinforce craftsmanship, strengthen brand identity, and create lasting impact at the point of sale.

How does CCL support sustainable packaging for Wine & Spirits brands?

CCL Label supports sustainable packaging for Wine & Spirits brands by developing labeling solutions that balance premium design with environmental responsibility. We focus on material efficiency, lightweight constructions, and solutions that support reuse and recycling systems where applicable.

Our portfolio includes options that integrate recycled content, enable Design for Recycling principles, and reduce carbon impact through optimized material selection and production processes. Technologies such as Sustainable Shine allow brands to achieve metallic brilliance with a reduced environmental footprint – without compromising premium appearance.

Working closely with our customers, we identify the most suitable approach based on packaging format, market requirements, and local recycling infrastructure. This ensures sustainability strategies that are credible, compliant, and future-ready.

How can Wine & Spirits producers improve line efficiency with solutions by CCL Label?

Wine & Spirits producers can improve line efficiency with CCL Label solutions that are engineered for precise, high-speed application and consistent performance. Pressure Sensitive Labels eliminate glue handling, reduce cleaning requirements, and minimize downtime compared to traditional cut-and-stack label systems.

Our labeling constructions are designed for reliable adhesion across a wide range of bottle shapes and materials, supporting smooth changeovers and multi-SKU portfolios. Consistent print quality and material performance also reduce waste and rework on press and on the filling line.

By combining premium decoration with streamlined operations, CCL Label helps producers increase productivity while maintaining the high standards expected in the Wine & Spirits category.

Distinctive labels for Wines & Spirits that deserve to stand out. Let’s create yours!

Premium labeling expertise for Wine & Spirits

Part of CCL Industries’ global packaging network, CCL Label delivers premium, high-performance labeling solutions supported by worldwide scale and local expertise. With more than 200 locations across 40+ countries within the group, we ensure reliable supply and sustainable packaging performance across markets.