From cask to consumer, smart (label) technologies bring a new level of transparency, security, and engagement to Wine & Spirits packaging. By combining digital identification, authentication, and connected experiences, they help brands protect their heritage while building stronger relationships with consumers.
Protect premium products with intelligent authentication and security solutions
Provide trusted traceability and transparency across the supply chain
Combine connected packaging with solutions designed to support circular systems
Details
Smart solutions designed to help Wine & Spirits brands protect, connect, and inspire.
Smart label solutions unlock new opportunities for Wine & Spirits brands by connecting physical products with digital intelligence. They enhance authenticity, enable end-to-end traceability, and create engaging consumer experiences that extend beyond the bottle.
Safeguard authenticity
Protect premium products with authentication technologies that help combat counterfeiting and strengthen consumer trust.
Create transparency
Track products throughout their lifecycle, from cask and bottle management to distribution and retail.
Engage beyond the bottle
Transform packaging into a digital touchpoint through NFC, RFID, and unique product identities that enable storytelling and engagement.
Enable smarter operations
Improve inventory accuracy, product verification, and operational transparency with intelligent identification technologies.
Unique QR codes
Unique QR codes transform packaging into a connected touchpoint by assigning every bottle an individual digital identity. This enables greater transparency, supports authentication and traceability efforts, and allows brands to deliver personalized content and engaging digital experiences throughout the product journey.
SmartShrink
SmartShrink combines tamper-evident security with intelligent RFID technology in a single shrink seal solution. Designed for premium Wine & Spirits brands, it enables product authentication, inventory visibility, and bottle-level traceability without compromising package appearance. By integrating RFID directly into the closure seal, SmartShrink helps protect brand integrity, improve supply chain transparency, and deliver greater control from warehouse to retail shelf.
Frequently asked questions about Wine & Spirits Smart solutions
What are smart label solutions for Wine & Spirits brands?
Smart labels combine packaging with digital technologies such as NFC, RFID, unique QR codes, and digital product identities. They help brands improve traceability, verify authenticity, enhance consumer engagement, and gain greater visibility across the supply chain.
How do smart labels help protect against counterfeiting?
Smart labels provide unique product identities that can be verified throughout the supply chain and by consumers. Authentication technologies help confirm product authenticity and make it more difficult for counterfeit products to enter the market.
How do smart labels enhance the consumer experience?
By scanning an NFC tag or unique QR code, consumers can access product stories, provenance information, authentication services, promotional content, loyalty programs, and other digital experiences directly from the packaging.
What is CCLiD?
CCLiD is CCL Label's digital identity solution that assigns a unique identity to individual products using NFC tags or serialized QR codes. It enables authentication, traceability, consumer engagement, and digital product experiences through integrated mobile and web platforms.
What is SmartShrink?
SmartShrink combines tamper-evident shrink seals with integrated RFID technology. The solution helps protect premium products while simultaneously enabling inventory visibility, product identification, and supply chain traceability.
Can smart labels support inventory management?
Yes. RFID-enabled solutions allow brands, warehouses, and retailers to identify and track products quickly and accurately, improving stock visibility, reducing manual processes, and helping prevent losses.
How do smart labels support circular packaging systems?
Connected packaging can provide valuable data throughout a product's lifecycle, supporting reuse systems, refill schemes, product authentication, and material tracking. Smart label solutions can help brands combine digital connectivity with circular packaging objectives.
CCL Label was recognized with the 2025 Just Drinks Excellence Award for Smart Packaging Innovation, highlighting our ability to combine authentication, traceability, and connected packaging within solutions designed for real-world production and circular packaging systems. From RFID-enabled labels to digital product identities, our technologies help Wine & Spirits brands protect authenticity, improve visibility, and create meaningful consumer connections.
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