The Positive Program

The Positive Program is CCL Label’s global sustainability initiative that transforms our sustainability strategy into measurable action. It brings together our efforts to develop more sustainable products, reduce the environmental impact of our operations, and support positive change across the packaging value chain.

Built around three key pillars – Positive Products and Production, the Positive Plastic Pledge, and the Positive Academy – The Positive Program drives innovation, collaboration, and education to help create a more circular future for packaging.

By working closely with customers, suppliers, recyclers, and industry partners, we are helping to advance packaging solutions that support recycling, reuse, and responsible resource management.

The Positive Program is built on three core pillars that guide CCL Label’s sustainability efforts:

Positive Products and Production – Developing sustainable label solutions while continuously reducing the environmental footprint of our operations.
Positive Plastic Pledge – Advancing packaging circularity through solutions that support recycling, reuse, and responsible material choices.
Positive Academy – Sharing knowledge and building sustainability expertise through education, collaboration, and engagement with employees, customers, and industry partners.

Together, these pillars help drive innovation, support a circular economy, and create lasting value across the packaging value chain.

The Positive Program supports circular packaging by promoting solutions and practices that help materials remain in use for longer and reduce waste throughout the packaging lifecycle.

Through innovation, collaboration, and education, the program focuses on developing label solutions that support recycling and reuse systems, advancing Design for Recycling principles, and increasing the use of renewable and recycled materials where appropriate. It also brings together customers, suppliers, recyclers, and industry organizations to address packaging challenges and accelerate the transition to a more circular economy.

By connecting sustainable product development with operational improvements and industry engagement, The Positive Program helps create packaging solutions that are designed with their next life in mind.

The Positive Program supports CCL Label’s commitment to Environmental, Social, and Governance (ESG) principles by integrating sustainability into our products, operations, and business practices.

From an environmental perspective, the program focuses on reducing operational impact, supporting circular packaging, and advancing sustainable product innovation. Its social dimension promotes education, collaboration, and engagement through initiatives such as the Positive Academy. Strong governance is reflected through clear sustainability commitments, industry partnerships, and alignment with globally recognized frameworks and responsible business practices.

By connecting these three areas, The Positive Program helps ensure that sustainability remains an integral part of how we innovate, operate, and create value for our stakeholders.

Our climate goals have been validated by the Science-Based Target initiative (SBTi) and we are working towards decarbonization on a global scale.

The Positive Program is designed to help brands navigate evolving sustainability and packaging requirements, including regulations such as the Corporate Sustainability Reporting Directive (CSRD) and the Packaging and Packaging Waste Regulation (PPWR).

Through sustainable product innovation, Design for Recycling expertise, industry collaboration, and knowledge-sharing initiatives, the program helps customers better understand and address changing regulatory expectations. It also supports the development of packaging solutions that align with circular economy principles and emerging packaging requirements.

While regulatory compliance remains the responsibility of each brand and packaging owner, The Positive Program provides the expertise, insights, and solutions needed to support their sustainability and compliance journey.

The Positive Program helps customers turn sustainability ambitions into practical action. By combining innovative label solutions, technical expertise, and industry insights, we support brands in addressing sustainability challenges while maintaining packaging performance and consumer appeal.

Through the program, customers gain access to solutions that support recycling and reuse, guidance on Design for Recycling principles, and knowledge-sharing initiatives that help them navigate evolving market expectations and regulatory developments. We also work collaboratively with customers to identify opportunities for improving packaging sustainability and advancing circularity goals.

By bringing together innovation, education, and partnership, The Positive Program helps brands create packaging that delivers value for both their business and the environment.