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WashOff Labels

Patented WashOff technology trusted since 2007.

CCL is the pioneer for WashOff technology for returnable and reusable containers
Fast, clean label removal
Solutions for Food, Beverage as well as Beauty & Personal Care markets and various containers

Details

WashOff Labels are self-adhesive labels engineered for easy removal during industrial washing and recycling processes, supporting efficient packaging reuse and high-quality material recovery across a wide range of container types.

WashOff Labels are a proven self-adhesive solution that enables clean label removal during industrial washing processes. First established in the beverage industry for returnable packaging, WashOff technology continues to support efficient reuse systems while increasingly helping brands across multiple markets improve recyclability and material recovery. As circular packaging requirements and regulations such as PPWR gain momentum, WashOff labels offer a practical way to support both packaging reuse and high-quality recycling.

Clean Separation

Labels detach efficiently during industrial washing processes, supporting packaging reuse and high-quality recycling.

Proven Technology

Commercialized since 2007, WashOff technology is trusted by leading brands and recycling systems worldwide.

Supports Circularity

Enables both reusable packaging systems and improved material recovery, helping brands advance their circular packaging goals.

Future-Ready
Compliance

Helps brands prepare for evolving packaging regulations and recyclability requirements, including PPWR.

Low Temperature WashOff

Low Temperature WashOff is an innovative Pressure Sensitive Label designed for refillable PET and glass bottles. Engineered to detach cleanly during the washing process at reduced temperatures, it supports efficient bottle reuse while helping brands reduce energy and water consumption without compromising operational performance.

Key benefits:

Enables clean label removal at temperatures of ≥58°C
Reduces bottle washer energy consumption through lower wash temperatures
Supports freshwater savings and improved sustainability metrics
Maintains the proven performance and reliability of WashOff technology
Helps brands reduce the environmental footprint of refillable packaging systems

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Frequently asked questions about WashOff labels

What are WashOff labels?

WashOff labels are Pressure Sensitive Labels designed to detach cleanly from containers during industrial washing processes. They combine the premium appearance and application efficiency of self-adhesive labels with technology that supports container reuse or high-quality recycling, depending on the packaging application.

How do WashOff labels work?

WashOff labels are engineered to separate from the container when exposed to specific washing conditions, using water temperature as the trigger. This enables fast and reliable label removal without requiring special additives or major changes to existing washing infrastructure.

What are the sustainability benefits of WashOff labels?

WashOff labels can help reduce water, energy, and chemical consumption during washing processes. They are designed to minimize contamination from inks and adhesives, support efficient label separation, and contribute to improved material recovery and circular packaging systems.

Do WashOff labels require changes to existing washing equipment?

No. WashOff labels are designed to work with standard industrial washing processes and existing equipment, allowing brands to integrate the technology without significant operational changes.

Are WashOff labels durable during product use?

Yes. WashOff labels provide strong in-use performance and maintain their appearance throughout the product lifecycle. They offer excellent resistance to humidity and can perform reliably even in demanding conditions such as ice-water exposure.

Why are WashOff labels beneficial for returnable beverage bottles?

For returnable glass bottles used in beverage applications, WashOff labels enable fast and clean label removal during the bottle washing process. This allows bottles to be cleaned, relabeled, and reused efficiently while reducing resource consumption compared to traditional decoration methods.

How do WashOff labels support recycling in Home Care & Laundry and Beauty & Personal Care packaging?

In Home Care & Laundry and Beauty & Personal Care applications, the goal is typically to improve recycling efficiency. WashOff labels for these industries are designed to detach during the recycling wash process, helping separate labels from packaging materials and supporting cleaner recycling streams and higher-quality recycled materials.

WashOff Labels