CCL Label Launches Sustainable Product Portfolio for Dairy Market Aligned with PPWR Goals!
New range includes EcoFloat™ WHITE, EcoFloat™, EcoStream® HDPE, PP lids, IML, stretch sleeves and monomaterial pouches for high-protein beverages and other yoghurts and dairy products.
CCL Label, a global leader in specialty label and packaging solutions, is proud to announce the launch of its new sustainable product portfolio dedicated to the dairy market, reinforcing its commitment to innovation, recyclability, and circular packaging in line with the ambitious goals of the EU Packaging and Packaging Waste Regulation (PPWR).
This tailor-made portfolio supports dairy brands in transitioning to packaging that is designed for recycling, reduces environmental impact and the carbon footprint, and helps achieve EPR compliance in the rapidly evolving regulatory landscape.
A Portfolio Designed for a Circular Economy
The newly launched solutions have been engineered to work seamlessly with current recycling streams, ensuring packaging components are not just recyclable in theory, but also in practice.
Highlights of the portfolio include:
EcoFloat™ WHITE: A low-density, floatable sleeve material that enables efficient separation during the PET recycling process, now also available in a white version with lightblocking capablities to meet branding needs while enabling brands to switch from a colored HDPE or PET botte to a transparent one.
EcoFloat™: The original floatable shrink sleeve material that detaches cleanly from PET bottles in the recycling sink-float process, supporting bottle-to-bottle recycling.
EcoStream® HDPE: A pressure-sensitive label designed for HDPE containers (such as milk bottles), which detaches cleanly during the recycling process and meets the design-for-recycling guidelines.
Polypropylene (PP) Lids: Recyclable lids made from mono-material PP that match the PP cup and sleeve to form a monomaterial packaging item offering an alternative to traditional aluminium lids.
Monomaterial Pouches: Innovative flexible packaging made from recyclable polyethylene or polypropylene, suitable for liquid dairy products and yoghurts, helping brands shift away from complex multi-material laminates.
IML Labels (In-Mold Labels): High-quality labels made from PP that are molded directly into polypropylene containers, creating a mono-material solution that offers premium decoration and durability for dairy cups and tubs.
Stretch Sleeves: (made out of LDPE with up to 75% recycled content) A recyclable decoration technology that requires no adhesives or heat, ideal for PET and HDPE bottles & containers. These sleeves offer 360-degree branding while maintaining compatibility with existing recycling streams
Supporting Brands on Their Sustainability Journey
“As regulations tighten and consumer demand for sustainable packaging increases, we are proud to support the dairy industry with packaging solutions that not only meet functionality and branding needs but are also aligned with the future of circular packaging,” said Marika Knorr, Head of Sustainability at CCL Label. “This new portfolio is a step forward in helping our customers reduce their environmental impact and meet the recyclability criteria outlined in the PPWR proposal.”
„Launching a portfolio designed for the specific needs of the dairy industry such as lightblocking and other barrier properties is a result of our ongoing Research and Development work and different business units within CCL collaborating to develop the best products for our dairy customers“, says Reinhard Streit, Group VP Food & Beverage Global . „The high protein trend has energized the dairy industry and we see a lot of innovation happening on the product side that we want to match with the right packaging.“
About PPWR
The Packaging and Packaging Waste Regulation (PPWR) is a key part of the EU Green Deal and Circular Economy Action Plan, setting ambitious targets for packaging design, recyclability, and reuse. CCL Label’s new product range directly contributes to these objectives by enabling high-quality recycling and reducing packaging waste across the dairy value chain.
About CCL Label
CCL Label is a world leader in specialty label, security and packaging solutions for global corporations in the consumer packaging, healthcare, and industrial markets. As a trusted partner for innovation and sustainability, CCL Label works with brands across sectors to drive progress toward a circular packaging economy.
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