CCL Label Joins New Consortium to Promote Global Recycling in Self-Adhesive Label Industry “CELAB: Toward a Circular Economy for Labels”
CCL Label is pleased to announce that it has joined companies from around the world in the creation of a new Consortium, CELAB: Toward a Circular Economy for Labels.
CELAB – Circular Economy for Labels – is a coalition of companies in the self-adhesive label industry empowered to reach across the entire value chain to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.
In forming CELAB, CCL Label joins other leading label companies in an effort to facilitate collaboration at a global level, foster regional initiatives and find and encourage the universal adoption of industry best practices.
“Joining CELAB is part of our commitment to a more Circular Economy for labels. We want to drive change on a larger scale by teaming up with dedicated partners in the industry,” says Marika Knorr, Head of Sustainability and Communication at CCL Label. “Apart from our in-house projects and the progress we have made here so far, we wanted to make sure to do our part in the value chain to tackle the challenges of liner and matrix recycling and lower the overall CO2 footprint in the industry.”
“The moment has arrived to create a globally focused platform for recycling solutions,” said Paul Nathanson, a Senior Principal at Bracewell LLP and spokesperson for CELAB. “Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.”
CELAB includes a Global Steering Committee and regional Branches in Europe and North America, with plans to expand to other regions in the future. The regional Branches are designed to address the wide variance in production processes and recycling capability in different markets. Work streams are organized to address various aspects of matrix and release liner recycling, including:
analyzing technical issues
promoting the use and creation of recycling networks and solutions
interacting with government regulators
educating the industry and public